Free Classifieds and Traffic Exchanges
Reading the postings in different Newsgroups it becomes clear
that the “I does not work for me..” statements comes from one
very clear reason: not enough Traffic. To be more accurate, it
is “not enough *targeted* Traffic”.
The Ability to generate targeted and low cost Traffic is crucial
for the success of every internet business.
Well, what is “enough Traffic”? Let’s take some minutes to
analyze the traffic needs in detail.
Let’s say you would have a single business opportunity that you
would like to advertise. This opportunity allows you to earn 10$
per Sale.
Furthermore you would like to earn 500$ in month from this
opportunity alone. So would need 50 sales during this period.
In order to determine the number of clicks (traffic) you will
need, you need to know the conversion rate of your opportunity.
This rate itself will depend on how targeted your traffic is. In
order to make it easy, let’s assume your conversion rate is 4%,
meaning that 4% of your potential buyers will purchase your
product/opportunity etc.
This means that from 100 Clicks, you will get 4 sales. So you
need 25 Clicks in order to make a sale (100/4). This is in fact
a good conversion rate! Usually you will have such high
conversions only for free stuff or by having an extremly well
targeted traffic.
Considering that you wish to have 50 sales in a month, you will
need thus 1250 Clicks per month.
If your conversion rate would be 0.4% instead of 4%, you would
need 10 times more, 12.500 Clicks per month. So the next
question would be where do you obtain such traffic (compare next
section).
In Reality, the number of Clicks to perform a sale (conversion
rate), depends from the “Quality” of the Traffic itself.
Let’s consider an advertiser of Food for Cats starts an
advertising campaign sending an Ad to everybody. Obviously for
“non cat owners”, the Ad is absolutely irrelevant. May be some
people will click to the ads for curiosity, but their clicks
will seldom lead to sales. The “Traffic” would be of low
quality, since it is not “targeted” enough. Instead, if the Ad
is placed in an electronic magazine for Cat Owners, he will need
a considerable lower number of clicks to perform sales, since
the Traffic is more “targeted” and thus, has a higher quality.
This is a simple, but very important point. Thus, “Traffic
Providers” promising to send “10.000 Clicks” will lead with high
probability to nowhere, since the traffic is highly “untargeted”.
————————– Free Advertising
————————–
One easy source of free traffic are Free Ads. Just type in
Google(just scroll this page down to find a Google Search)
“Free Classifieds” to find hundreds of free Ad sources. I
personally use US-Free
Ads, since they are free and offer multiple helpful options,
like Tracking,Add a Picture, Paypal Button and so on. A free
Account can be obtained here,
Free Advertising using Free Classifieds can be a very time
consuming task and the results are overestimated at the
beginning. It is recommended to consider the option to buy
“featured” Ads to reduce the manual effort and maximize the
results.
You may need to submit your Ad to a high number of free ad
providers to get really a reasonable number of clicks.
—————– AdLandPro —————–
Free Classifieds have the inconvenience that the Ads are
scrolled down as soon as new Ads are submitted. Thus the
visibility and Click Rate are significantly reduced.
AdLandPro offers an hourly resubmission service that avoids that
problem. Additionally the Ads are submitted to hundreds of
FreeClassified Websites.
A free AdLandpro account can be obtained here
—————————- TrafficExchanges
—————————-
An additional source of Free Traffic are Traffic Exchanges. The
working principle is similar: you provide traffic (i.e. by
setting an especialWebsite as your Homepage in the Browser) and
you get back traffic from other users doing the same. Usually
you get Traffic in Ratio 1:2, this means you need to provide two
page views to get one free page view for your business.
This sounds simple but is very practical: let’s assume you have
a business selling food for pets. Obviously you are not
interested to views websites related with other people trying to
sell you the same. But on the other side you may be interesting
to see other websites about Health&Nutrition. So you will get
(=traffic exchange) Advertising from this Genre if your are
interested to do so and exchange traffic for your Pet business.
The more people use Traffic Exchanges, the more views you will
get to your business. Furthermore, you will get additional page
views (=traffic) by referring new customers. Most of the Traffic
Exchanges Systems provide also PROMemberships, where you get
paid if someone you have referred upgrade himself to PRO.
Traffic Exchanges have also a big advantage in comparison with
Pay-Per-Click engines:the “cost” of the traffic does not
increase with the number of advertisers.
There are hundreds of Traffic Exchanges in the Web. Ipersonally
recommend to choose one of the “TOP 10Traffic Exchanges” tested
by TrafficHoopla
http://www.traffichoopla.com<
/a>
This company performs regular tests of the most popular Traffic
Exchanges systems on the Net and publish the results in their
website.
All Traffic Exchanges allow the option to refer new members. It
is important for every provider to increase the number of
“clickers” to increase the number of clicks to be distributed
among the community. For every new member, you will receive a
number of “credits” to be used with your own advertising.
In the last months, a new Traffic Exchange provider started
using a complex system to distribute credits calling
“syndicates”. Traffic
Syndicate 25 organize the participants in “Syndicates”.
Every Syndicate has the same number of participants. The “top
10″ of every syndicate (measured by the number of surfed pages)
goes one Syndicate “up”, receiving traffic from all syndicates
bellow. This ingenious system allows to build “downlines”
without really referring new participants, just by increasing
the own relative position through intensive surfing.
———————————– Viral Increase of Traffic
———————————–
I had mentioned that you can “earn” additional Traffic by
referring new users to your favorit Traffic Exchange. The
interesting aspect of TrafficHoopla is that you can join several
TrafficExchanges and advertise them with your unique
TrafficHoopla URL.
The mentioned URL can be advertised also in your favorite
TrafficExchange programm. So the more you advertise this URL,
the more people you refer to this system and thus, the more
referrals you get in other Traffic Exchanges you had joined via
TrafficHoopla. The result is a “Viral”increase of traffic. With
some time you will have enough Traffic to advertise your
Business Opportunity. Once you get enough referrals, it is
recommended to join the PROVersion of your program in order to
get paid and earn a 2nd stream of income.
For more information visit the TrafficHoopla Website, which can
be found under the url: http://www.Traffichoopla.com<
/a>
—————————- SAFELISTS
—————————-
With the increase of SPAMComplains Internet Marketers started
to look for alternatives how to send mails without being accused
as spammers. A “Safelists” is as the name says, a large “opt-in”
list where the participants agreed explicitely to receive
e-mails from the other participants.
You can send “safe” e-mails to all participants of a safelist,
on the other side you agree to receive also advertising from
them. For that purpose, you wil ned to enter two (validated)
e-mail addresses:
1) your “Contact” e-mail: here the Safelist Administrator can
contact you for administrative purposes
2) your “List” e-mail, here you will receive a high number of
advertisement.
The number of e-mails you are allowed to send depend on the kind
of membership you have (free or “pro”) and from the terms of use
of each list. Usually you can send e-mails every 24h/48h or
every seven days.
The “free” option of the safelist contains some restrictions,
i.e. the frequency of e-mailing is reduced or the number of
recipients is restricted. “pro” members do not have such
restrictions and reach usually more participants of the list.
Some lists offer “credits” to read mails, some others pay for
reading mails of the advertisers.
Are Safelists effective?
By default, consider that the majority of the recipients will
not read your mails. You will need to use list with a very high
number of participants (5000-50.000) to get some results. “paid”
Safelists are more responsive as “free” Safelists, since the
participants are normally experienced marketers willing to pay
for good results, so they may buy something from you if you can
wake their attention(by a good, new product ). Do not waste
your time using Safelists with few hundred members.
The e-book “Carbon Copy Marketing” from Mike Filsaime contains
good tips and tricks how to use Safelists effectively. Check it
by CBMALL
You will find the “top 5 Safelists” in http://www.Traffichoopla.com<
/a>
Top Lists are :
- The
Business World List(47.000 Members)
- The “Hercule
s”list (32.000 Members)
- The Cash4You<
/a> list (20.000 Members)
Of course there are hundred of other Safelists. The lists are
mentioned here have been used for the promotion of this website
with good results.
Last but not least, using Safelists you will get a very high
number of e-mails to your “list” e-mail address. Be prepared for
that.
————————————— FFA Posting
(Free-For-All Pages) —————————————
The use of “Free-For-All” Pages (FFA’s) is one of the most
controversal discussed topics in Internet Marketing.
The principle of the FFA’s pages is very simple:everybody has
the right to put a small Ad in the Internet.The Ads are
displayed using the “first come first serve” principle. The more
Ads are being posted after a given submission, the lower the
position of the Ad, till it disappears completely.
Furthermore a FFAusers agrees to receive advertising e-mails
from other users. Experienced Internet Marketers warns about the
use of this Advertising media, since useless.
The reality is that, if used wisely, FFA’s can be an effective
marketing tool and provide good amount of traffic with low (or
zero)costs. The difference consists in the way FFA Pages are
being used.
Instead posting to FFA Pages, it is possible to host own FFA
websites. By “hosting instead posting”, the game is inversed.
Instead receiving mails from other users, the FFA Owners is
sending mails to FFAUsers. The e-mails are “Spam Free”, since
FFA users agreed to receive advertising as a small “price” to
use the FFA for Free.
It is relatively easy to host an own FFAWebsite. An example can
be observed here: FFA Submission
A good example of a well organized FFAHosting Website is
AdSaturation. This provider offers a Free and a Gold-Membership.
Free users can host their own FFAWebsite and can send e-mails
to everyone who posted an Ad through this FFASite. Gold Users
instead, can send e-mails to FFAusers of the complete network.
Additionally, a good Analysis-Tool is provided.
A main advantage of AdSaturation users is that they get paid to
read the e-mails send by Gold (or “Money Mail”) users.
More information can be obtained in the Website of this
provider, which can be found using the following Url: AdSatura
tion.com
The principle exposed here is analyzed and discussed in more
detail in the BestSeller “Secrets of the
Big Dogs”, from Stan Stuchinski.
