Archive for the 'Internet Marketing' Category

How To Write Product Instructions

Monday, June 2nd, 2008

Make sure your instructions are written for your audience, not your organization.
People who buy products need to know how to assemble/install/use the product as easily as possible. And because many people are technodorks like me, instructions need to be understood by the lowest common denominator.
Logically, then, you might think the best person to write […]

Don’t Let New Postal Rates Put You Out of Business

Saturday, May 31st, 2008

Intermittently the USPS raises domestic and foreign postal rates. The last raise was on June 30, 2002. The latest rates take hold on January 9, 2006. The increase is 5.405% for a first class letter and 6.579 for the standard Priority Mail envelope. The new first class letter cost is $0.39. The new standard Priority […]