The iPod Best Deal Center

If you’re looking for low-cost ways to promote your business
(and aren’t we all?), I do hope you’ve considered publishing an
e-mail newsletter, or “e-zine.”
I began my “AKB MarCom Tips” e-zine three years ago, when I’d
just started my copywriting and marcom consulting business. I
wanted an easy way to stay in touch with past associates,
current clients, prospects […]

Most salespeople think of “stalls” and “objections” as synonyms.
Wrong. Stalls and objections are both things you may hear after
you have asked for commitment, but an objection is a specific
reason not to buy. In a stall–”I need to think about it”–the
customer offers no particular reason for hesitating.
Almost all salespeople buy in to the stall. Very few […]